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LION: JAMES BOAG’S
Leverage key sponsorship in the Australian F1 Grand Prix
Drive venue engagement and on & off premise sales
Outcome
Strong increase in sales volume, brand trial and recall
Project Details
+
Fuel
P
03/16/2012
t
Activation
,
Branding
,
Campaign
,
Digital
,
Event
,
Portfolio
,
Slider
C
alcohol
,
beer
,
F1
,
Gran Prix
,
Lion
,
liquor
,
mobile
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