Category: Blog


We have moved to a fantastic new space in East Melbourne, with incredible views across Yarra Park and the MCG.

Fuel’s new address is:

The Fuel Agency
Level 6, 126 Wellington Parade
East Melbourne VIC 3002

All other contact details, including telephone, fax and email remain the same.

We look forward to welcoming you to our new space.


Available in our Melbourne office, Springboard is our work placement program – offering a valuable opportunity for students and graduates to gain real life agency experience. It also provides a genuine springboard to that first full time job or freelance position. Running for two weeks full time, we’re offering roles across Account Management, Planning & Strategy, Administration and Creative.

We’ve designed the program to provide a 360 degree perspective of agency life, along with plenty of tips and handy contacts.

While the placement positions are unpaid, they are designed to offer real benefits to participants. So if you or someone you know is ready for a great experience, get in touch



Fuel are delighted to announce the winning of the James Boag’s F1 Grand Prix campaign. Fuel was awarded the work aftert a competitive pitch on the back of our creative strength and channel activation experience.

Get ready to lap up some refreshing brand activation work across key venues in Victoria!

As a global telephony solutions provider, BlueTone required a flexible agency solution for their fast-growing local market. Fuel’s background in both strategic planning and campaign rollout provided the foundation for a unique creative solution. With an integrated campaign across TV, Press and Digital, Fuel has extended its relationships into Europe.

Following a competitive pitch, leading German brand Stiebel Eltron has appointed The Fuel Agency. Stiebel Eltron is a leading manufacturer of domestic and system technology with a strong brand presence in Australia. With a strong focus on innovative and sustainable products, which incorporate the latest advancements in hot water and water filtering technology.

We’re looking forward to diving in with some unconventional thinking!

Based on our success and performance with Cricket Victoria, Fuel has been awarded the agency account for the Melbourne Renegades. As one of Australia’s new Big Bash League teams, Renegades will be working closely with Fuel to create engagement and boost membership for a summer of cricket unlike any other.


Following a competitive pitch process with some of Australia’s biggest agencies, the Australian Human Resources Institute has awarded Fuel its account. Fuel are delighted to be working with AHRI in helping them rebrand and launch the 2012 Global Congress to be held in Australia. Together with many other exciting upcoming projects.