AIA AUSTRALIA: 5% POLICY CASHBACK

Category: Blog

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AIA AUSTRALIA: 5% POLICY CASHBACK

Challenge:

The months of November/December are a low period for policy sales. The client wanted to run a campaign to increase sales by 5-10% versus the same time the previous year.

Solution:

Created a 5% Cashback Campaign offering 5% of the policy premium as a pre-paid Visa card. The Campaign included eDMs, Microsites for Financial Advisers and for customers, presentation, website banners, YouTube ad.

Outcome:
  • Increase in policy sales by 150% YOY for the campaign period
  • In addition, the YouTube element of the campaign received over 314,000 impressions with 35,867 full views and a view rate of 11.40%
AIA

AIA AUSTRALIA: eApp Express

Challenge:

Promote a new policy application system – eApp Express to Financial Advisers and encourage Advisers submitting paper-based policies to move to online submissions.

Solution:

Developed an integrated campaign comprising a Microsite, DM, video presentation and website banners.

Outcome:
  • Increase in number of Advisers using the online system from 57% to 60% (4000 users)
  • Increase in total policy submissions
moving-notice

We’ve moved

We have moved to a fantastic new space in East Melbourne, with incredible views across Yarra Park and the MCG.

Fuel’s new address is:

The Fuel Agency
Level 6, 126 Wellington Parade
East Melbourne VIC 3002

All other contact details, including telephone, fax and email remain the same.

We look forward to welcoming you to our new space.

springboard

Introducing Springboard: our new internship program

Available in our Melbourne office, Springboard is our work placement program – offering a valuable opportunity for students and graduates to gain real life agency experience. It also provides a genuine springboard to that first full time job or freelance position. Running for two weeks full time, we’re offering roles across Account Management, Planning & Strategy, Administration and Creative.

We’ve designed the program to provide a 360 degree perspective of agency life, along with plenty of tips and handy contacts.

While the placement positions are unpaid, they are designed to offer real benefits to participants. So if you or someone you know is ready for a great experience, get in touch…

 

Lion

Fuel roars into brand activation with Lion

Fuel are delighted to announce the winning of the James Boag’s F1 Grand Prix campaign. Fuel was awarded the work aftert a competitive pitch on the back of our creative strength and channel activation experience.

Get ready to lap up some refreshing brand activation work across key venues in Victoria!
BlueTone

BlueTone comes calling

As a global telephony solutions provider, BlueTone required a flexible agency solution for their fast-growing local market. Fuel’s background in both strategic planning and campaign rollout provided the foundation for a unique creative solution. With an integrated campaign across TV, Press and Digital, Fuel has extended its relationships into Europe.

Fuel taps into Stiebel Eltron

Following a competitive pitch, leading German brand Stiebel Eltron has appointed The Fuel Agency. Stiebel Eltron is a leading manufacturer of domestic and system technology with a strong brand presence in Australia. With a strong focus on innovative and sustainable products, which incorporate the latest advancements in hot water and water filtering technology.

We’re looking forward to diving in with some unconventional thinking!
Renegades

Fuel scores Melbourne Renegades

Based on our success and performance with Cricket Victoria, Fuel has been awarded the agency account for the Melbourne Renegades. As one of Australia’s new Big Bash League teams, Renegades will be working closely with Fuel to create engagement and boost membership for a summer of cricket unlike any other.

AHRI

AHRI Rebrand

Following a competitive pitch process with some of Australia’s biggest agencies, the Australian Human Resources Institute has awarded Fuel its account. Fuel are delighted to be working with AHRI in helping them rebrand and launch the 2012 Global Congress to be held in Australia. Together with many other exciting upcoming projects.

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