AIA AUSTRALIA: 5% POLICY CASHBACK

Category: Portfolio

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AIA AUSTRALIA: 5% POLICY CASHBACK

Challenge:

The months of November/December are a low period for policy sales. The client wanted to run a campaign to increase sales by 5-10% versus the same time the previous year.

Solution:

Created a 5% Cashback Campaign offering 5% of the policy premium as a pre-paid Visa card. The Campaign included eDMs, Microsites for Financial Advisers and for customers, presentation, website banners, YouTube ad.

Outcome:
  • Increase in policy sales by 150% YOY for the campaign period
  • In addition, the YouTube element of the campaign received over 314,000 impressions with 35,867 full views and a view rate of 11.40%
AIA

AIA AUSTRALIA: eApp Express

Challenge:

Promote a new policy application system – eApp Express to Financial Advisers and encourage Advisers submitting paper-based policies to move to online submissions.

Solution:

Developed an integrated campaign comprising a Microsite, DM, video presentation and website banners.

Outcome:
  • Increase in number of Advisers using the online system from 57% to 60% (4000 users)
  • Increase in total policy submissions

AUSTRALIAN RED CROSS TVC

  • Develop an integrated campaign to launch the new ‘Power of Humanity’ positioning
  • Drive online pledging and commitment to the cause
Outcome
  • Site received over 14,000 visitors
  • Over 2,000 faces added in first week
  • 1,653 registration and opt ins for eNews

IPRIMUS TVC

  • Develop quick to market solution for advertising a range of diverse internet plans
  • Find a unique benefit to lead advertising comms
Outcome
  • Received noticeable increase in product enquiry and sales conversion
JAMESBOAGSF1

LION: JAMES BOAG’S

  • Leverage key sponsorship in the Australian F1 Grand Prix
  • Drive venue engagement and on & off premise sales
Outcome
  • Strong increase in sales volume, brand trial and recall
ASPECT

PLACES VICTORIA: ASPECT

  • Create strong interest and enquiry for a new greenfield development in a highly competitive market
  • Develop project identity within masterbrand guidelines, backed by an integrated campaign
Outcome
  • Strong increase in enquiry along with steady sales results despite challenging market conditions
AHRI

AHRI

  • The only national association in Australia representing human resource and people management professionals
  • New brand look & feel together with a new tagline was required to contemporise presence
  • Leverage new direction to boost awareness amongst target audiences
Outcome
  • Membership levels on the increase with renewed engagement from organisations, employers and employees

AHRI CORPORATE VIDEO

  • The only national association in Australia representing human resource and people management professionals
  • New brand look & feel together with a new tagline was required to contemporise presence
  • Leverage new direction to boost awareness amongst target audiences
Outcome
  • Membership levels on the increase with renewed engagement from organisations, employers and employees
BLUETONE

BLUETONE

  • Launch the global brand and product offer nationally to ethic markets in Australia
  • Deliver an integrated campaign across TV, Online, Press and Direct
Outcome
  • Campaign currently in market, with creative set to go global

BLUETONE TVC

  • Launch the global brand and product offer nationally to ethic markets in Australia
  • Deliver an integrated campaign across TV, Online, Press and Direct
Outcome
  • Campaign currently in market, with creative set to go global
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