Category: Motion

Goal:

Develop an awareness and direct action campaign around the issue of incontinence to improve overall community awareness and lobby Government to amend the Medicare schedule.

Outcome:

Our “What a Waste” incontinence campaign, whilst targeting only 227 Federal politicians, delivered 5,898 page views and 2,185 video views. On top of this the campaign generated huge debate around incontinence treatment and the effectiveness of physiotherapy as a world best practice approach. To date there has been several Ministerial requests for meetings with the APA including: The Minister for Education, Employment and Workplace Relations, The Chief opposition Whip in the senate, The Minister for Human resources, a Queensland Senator and disability advocate and also Independent members.

  • Generate significant attendance to MCG Twenty20 cricket matches
  • Capture visitor data for ongoing use
Outcome
  • Achieved record crowd attendance of 73,000 people
  • A 203% increase on previous year