The months of November/December are a low period for policy sales. The client wanted to run a campaign to increase sales by 5-10% versus the same time the previous year.
Created a 5% Cashback Campaign offering 5% of the policy premium as a pre-paid Visa card. The Campaign included eDMs, Microsites for Financial Advisers and for customers, presentation, website banners, YouTube ad.
- Increase in policy sales by 150% YOY for the campaign period
- In addition, the YouTube element of the campaign received over 314,000 impressions with 35,867 full views and a view rate of 11.40%