Category: Slider

Goal:

Develop an awareness and direct action campaign around the issue of incontinence to improve overall community awareness and lobby Government to amend the Medicare schedule.

Outcome:

Our “What a Waste” incontinence campaign, whilst targeting only 227 Federal politicians, delivered 5,898 page views and 2,185 video views. On top of this the campaign generated huge debate around incontinence treatment and the effectiveness of physiotherapy as a world best practice approach. To date there has been several Ministerial requests for meetings with the APA including: The Minister for Education, Employment and Workplace Relations, The Chief opposition Whip in the senate, The Minister for Human resources, a Queensland Senator and disability advocate and also Independent members.

GOAL:

Develop an awareness and direct action campaign around the issue of incontinence to improve overall community awareness and lobby Government to amend the Medicare schedule.

OUTCOME:

Our “What a Waste” incontinence campaign, whilst targeting only 227 Federal politicians, delivered 5,898 page views and 2,185 video views. On top of this the campaign generated huge debate around incontinence treatment and the effectiveness of physiotherapy as a world best practice approach. To date there has been several Ministerial requests for meetings with the APA including: The Minister for Education, Employment and Workplace Relations, The Chief opposition Whip in the senate, The Minister for Human resources, a Queensland Senator and disability advocate and also Independent members.

CPA - Now Boarding
Goal:

Create a visual identity and brand proposition that could be launched globally across different countries, industries and languages. The primary goal was to attract and retain members and raise the profile of CPA and its Self-Assessment Tool.

Outcome:

The campaign delivered over 2,100 new CPA members within the first two months, launched in 13 countries across student, professional and employee markets, and drove over 200,000 web hits and 350,000 page views within the same period.

NAS-EXPRESS-SERVICE
Goal:

Develop a business plan, communication strategy, brand identity and positioning for a campaign to reduce the leakage of customers away from the Dealer Service network. The new model was initially sold into Dealerships, then launched as the Express Service brand to Nissan customers.

Outcome:
  • Profitability of Express Service – Gross Profit 89%
  • Efficiency of Express Service – 140%
  • Number of Express Services per dealer per day – 15

According to Nissan, this is their single strongest customer retention initiative, and on the back of its success, the campaign, strategy and branding has been rolled out into overseas markets.

JAMESBOAGSF1
  • Leverage key sponsorship in the Australian F1 Grand Prix
  • Drive venue engagement and on & off premise sales
Outcome
  • Strong increase in sales volume, brand trial and recall
ASPECT
  • Create strong interest and enquiry for a new greenfield development in a highly competitive market
  • Develop project identity within masterbrand guidelines, backed by an integrated campaign
Outcome
  • Strong increase in enquiry along with steady sales results despite challenging market conditions
  • Generate significant attendance to MCG Twenty20 cricket matches
  • Capture visitor data for ongoing use
Outcome
  • Achieved record crowd attendance of 73,000 people
  • A 203% increase on previous year