The Fuel Agency http://thefuelagency.com.au In pursuit of better Wed, 08 May 2013 05:19:04 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 AIA AUSTRALIA: 5% POLICY CASHBACK http://thefuelagency.com.au/2013/03/22/aia-australia-5-policy-cashback/ http://thefuelagency.com.au/2013/03/22/aia-australia-5-policy-cashback/#comments Fri, 22 Mar 2013 03:04:30 +0000 Fuel http://thefuelagency.com.au/?p=1697 Challenge:

The months of November/December are a low period for policy sales. The client wanted to run a campaign to increase sales by 5-10% versus the same time the previous year.

Solution:

Created a 5% Cashback Campaign offering 5% of the policy premium as a pre-paid Visa card. The Campaign included eDMs, Microsites for Financial Advisers and for customers, presentation, website banners, YouTube ad.

Outcome:
  • Increase in policy sales by 150% YOY for the campaign period
  • In addition, the YouTube element of the campaign received over 314,000 impressions with 35,867 full views and a view rate of 11.40%
]]> http://thefuelagency.com.au/2013/03/22/aia-australia-5-policy-cashback/feed/ 0 AIA AUSTRALIA: eApp Express http://thefuelagency.com.au/2013/03/22/aia-australia/ http://thefuelagency.com.au/2013/03/22/aia-australia/#comments Fri, 22 Mar 2013 01:48:48 +0000 Fuel http://thefuelagency.com.au/?p=1689 Challenge:

Promote a new policy application system – eApp Express to Financial Advisers and encourage Advisers submitting paper-based policies to move to online submissions.

Solution:

Developed an integrated campaign comprising a Microsite, DM, video presentation and website banners.

Outcome:
  • Increase in number of Advisers using the online system from 57% to 60% (4000 users)
  • Increase in total policy submissions
]]> http://thefuelagency.com.au/2013/03/22/aia-australia/feed/ 0 We’ve moved http://thefuelagency.com.au/2013/02/19/we-are-moving/ http://thefuelagency.com.au/2013/02/19/we-are-moving/#comments Tue, 19 Feb 2013 01:10:16 +0000 Fuel http://thefuelagency.com.au/?p=1655

We have moved to a fantastic new space in East Melbourne, with incredible views across Yarra Park and the MCG.

Fuel’s new address is:

The Fuel Agency
Level 6, 126 Wellington Parade
East Melbourne VIC 3002

All other contact details, including telephone, fax and email remain the same.

We look forward to welcoming you to our new space.

]]> http://thefuelagency.com.au/2013/02/19/we-are-moving/feed/ 0 AUSTRALIAN RED CROSS TVC http://thefuelagency.com.au/2012/05/23/aus-red-cross-tvc/ http://thefuelagency.com.au/2012/05/23/aus-red-cross-tvc/#comments Wed, 23 May 2012 06:04:50 +0000 Fuel http://thefuelagency.com.au/?p=1628
  • Develop an integrated campaign to launch the new ‘Power of Humanity’ positioning
  • Drive online pledging and commitment to the cause
    • Outcome
    • Site received over 14,000 visitors
    • Over 2,000 faces added in first week
    • 1,653 registration and opt ins for eNews
    ]]>     http://thefuelagency.com.au/2012/05/23/aus-red-cross-tvc/feed/ 0     IPRIMUS TVC http://thefuelagency.com.au/2012/05/23/iprimus-tvc/ http://thefuelagency.com.au/2012/05/23/iprimus-tvc/#comments Wed, 23 May 2012 06:03:15 +0000 Fuel http://thefuelagency.com.au/?p=1625
  • Develop quick to market solution for advertising a range of diverse internet plans
  • Find a unique benefit to lead advertising comms
    • Outcome
    • Received noticeable increase in product enquiry and sales conversion
    ]]>     http://thefuelagency.com.au/2012/05/23/iprimus-tvc/feed/ 0     Introducing Springboard: our new internship program http://thefuelagency.com.au/2012/03/28/introducing-springboard/ http://thefuelagency.com.au/2012/03/28/introducing-springboard/#comments Wed, 28 Mar 2012 03:36:39 +0000 Toby http://thefuelagency.com.au/?p=1590 Available in our Melbourne office, Springboard is our work placement program – offering a valuable opportunity for students and graduates to gain real life agency experience. It also provides a genuine springboard to that first full time job or freelance position. Running for two weeks full time, we’re offering roles across Account Management, Planning & Strategy, Administration and Creative.

    We’ve designed the program to provide a 360 degree perspective of agency life, along with plenty of tips and handy contacts.

    While the placement positions are unpaid, they are designed to offer real benefits to participants. So if you or someone you know is ready for a great experience, get in touch…

     

    ]]>     http://thefuelagency.com.au/2012/03/28/introducing-springboard/feed/ 0     LION: JAMES BOAG’S http://thefuelagency.com.au/2012/03/16/lion-james-boags/ http://thefuelagency.com.au/2012/03/16/lion-james-boags/#comments Fri, 16 Mar 2012 06:21:51 +0000 Fuel http://thefuelagency.com.au/2012site/?p=1256
  • Leverage key sponsorship in the Australian F1 Grand Prix
  • Drive venue engagement and on & off premise sales
    • Outcome
    • Strong increase in sales volume, brand trial and recall
    ]]>     http://thefuelagency.com.au/2012/03/16/lion-james-boags/feed/ 0     PLACES VICTORIA: ASPECT http://thefuelagency.com.au/2012/03/15/places-victoria-aspect/ http://thefuelagency.com.au/2012/03/15/places-victoria-aspect/#comments Wed, 14 Mar 2012 23:09:19 +0000 Fuel http://thefuelagency.com.au/2012site/?p=1302
  • Create strong interest and enquiry for a new greenfield development in a highly competitive market
  • Develop project identity within masterbrand guidelines, backed by an integrated campaign
    • Outcome
    • Strong increase in enquiry along with steady sales results despite challenging market conditions
    ]]>     http://thefuelagency.com.au/2012/03/15/places-victoria-aspect/feed/ 0     AHRI http://thefuelagency.com.au/2012/03/14/ahri/ http://thefuelagency.com.au/2012/03/14/ahri/#comments Tue, 13 Mar 2012 16:31:15 +0000 Fuel http://thefuelagency.com.au/2012site/?p=1294
  • The only national association in Australia representing human resource and people management professionals
  • New brand look & feel together with a new tagline was required to contemporise presence
  • Leverage new direction to boost awareness amongst target audiences
    • Outcome
    • Membership levels on the increase with renewed engagement from organisations, employers and employees
    ]]>     http://thefuelagency.com.au/2012/03/14/ahri/feed/ 0     AHRI CORPORATE VIDEO http://thefuelagency.com.au/2012/03/14/ahri-corporate-video/ http://thefuelagency.com.au/2012/03/14/ahri-corporate-video/#comments Tue, 13 Mar 2012 16:30:51 +0000 Fuel http://thefuelagency.com.au/2012site/?p=1473
  • The only national association in Australia representing human resource and people management professionals
  • New brand look & feel together with a new tagline was required to contemporise presence
  • Leverage new direction to boost awareness amongst target audiences
    • Outcome
    • Membership levels on the increase with renewed engagement from organisations, employers and employees
    ]]>     http://thefuelagency.com.au/2012/03/14/ahri-corporate-video/feed/ 0