ADP Payline

Making every other solution look old.

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Payroll solution launch campaign

ADP are one of the world’s largest payroll solution companies, and their new Payline software was a revolution in the industry.

Fuel’s brief was to cut through jargon and confusion, show just how behind the times the competition were and clearly place ADP Payline as the smartest, industry leading solution.

Our brand campaign included digital, press and a highly targeted and effective DM solution.

The result? Sales enquiries increased 24% during the campaign, and it was then rolled out across several overseas markets.


  • Digital
  • Strategy


Feedback from our clients

"energetic, reliable, and easy to do business with"

HSV chose Fuel as they are the sales focused marketing agency. They balance creative/design with the need to deliver cost effective solutions. They are energetic, reliable, and easy to do business with and get the project done on time.

John Crennan - Chairman, Holden Special Vehicles