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Why aren't we talking about it?

Incontinence is something one in four Australians live with every day. At the same time, it costs Australia $117 million. Every day.

Yet, it’s only ever spoken about in hushed tones or giggles. Why? Especially when the solution to incontinence for most is as simple as visiting a physiotherapist.

So we decided to start talking about it. We were going to make sure the Australian Physiotherapy Association was heard. And they were.

Targeting just 226 federal politicians with a DM campaign, we delivered 5,898 website page views, 2,185 video views within two weeks and incited industry-wide conversation and debate.

Most importantly, seven ministers requested a meeting.


  • Online campaign
  • Printed material




Feedback from our clients

"an incredibly intelligent agency"

Working with Fuel really kept me on my toes. They are an incredibly intelligent agency and will provide what an agency should - innovation and solutions. They push clients to really think about what it is that they are trying to achieve and won’t let a client get away with a sloppy idea or an ill thought out brief. If you want excellence then you should choose Fuel.

Ruth Heenan - General Manager Marketing and Communications, Australian Physiotherapy Association