Bayer Avenge

2017 campaign for Bayer Animal Health's Avenge

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Bayer Avenge

Synonymous with lamb, Sam Kekovich is also the face of Bayer Avenge.

For the 2017 campaign, we brought Sam's over-the-top persona to life as the self-appointed farm border guard, securing every farmer's property against lice and fly invasion.

DELIVERABLES

  • TVC
  • POS
  • Print
  • Digital

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"our specialist B2B agency"

Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.

Renee Gries - Manager Integrated Marketing & Communications, CPA Australia