Bayer Avenge

2017 campaign for Bayer Animal Health's Avenge

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Bayer Avenge

Synonymous with lamb, Sam Kekovich is also the face of Bayer Avenge.

For the 2017 campaign, we brought Sam's over-the-top persona to life as the self-appointed farm border guard, securing every farmer's property against lice and fly invasion.


  • TVC
  • POS
  • Print
  • Digital


Feedback from our clients

"Fuel’s expertise has really delivered dividends"

Working on both strategy and communications for both our corporate After Sales as well as our franchised dealer needs has been where Fuel’s expertise has really delivered dividends for us … From corporate and brand communications, to franchised dealer communications, point of sale material, to leading edge selling tools, Fuel has delivered the outcome we need.

Stephen Botha - Sales & Marketing After Sales Division, Nissan Motor Co (Aust) Pty Ltd