Consumer Affairs Victoria

Helping tenants and landlords rent right.

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RentRight app launch campaign

Each year, CAV receives over 85,000 calls and 1 million web page views from renters, agents and landlords wanting to know their rights and responsibilities. They realised there had to be a smarter way, and so they developed the RentRight app.

Fuel’s challenge was to build a campaign that talked to distinctly different markets; first time, hard-to-reach renters, as well as landlords and real estate agents.

And we did, by combining traditional outdoor, digital and direct elements, together with a street campaign across pubs and music venues, inner city takeaway pizza restaurants and high student traffic areas.

 

DELIVERABLES

  • Branding
  • Social campaign

LINKS

www.consumer.vic.gov.au

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Feedback from our clients

"instrumental in helping us get to market"

As our marketing agency, Fuel has been instrumental in helping us get to market nationally, communicate and operate successfully with over 800 members.

Richard Manthey - National Operations Manager, Symbion Pharmacy Services