Consumer Affairs Victoria

Helping tenants and landlords rent right.

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RentRight app launch campaign

Each year, CAV receives over 85,000 calls and 1 million web page views from renters, agents and landlords wanting to know their rights and responsibilities. They realised there had to be a smarter way, and so they developed the RentRight app.

Fuel’s challenge was to build a campaign that talked to distinctly different markets; first time, hard-to-reach renters, as well as landlords and real estate agents.

And we did, by combining traditional outdoor, digital and direct elements, together with a street campaign across pubs and music venues, inner city takeaway pizza restaurants and high student traffic areas.

 

DELIVERABLES

  • Branding
  • Social campaign

LINKS

www.consumer.vic.gov.au

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Feedback from our clients

"...consistently delivers solutions that work"

Fuel were tasked with delivering leading global creative for Alliance (under the Speed Queen brand) and have proven to be an invaluable agency partner for the network. They are creatively smart, outcome driven and focused on delivering outstanding client service. I would recommend Fuel to any client who wants an agency that consistently delivers solutions that work, are collaborative and challenge convention. If you want better, call Fuel.

Matthew Manterfield - Regional Sales Manager - South Pacific, Alliance Laundry Systems