Consumer Affairs Victoria

Helping tenants and landlords rent right.

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RentRight app launch campaign

Each year, CAV receives over 85,000 calls and 1 million web page views from renters, agents and landlords wanting to know their rights and responsibilities. They realised there had to be a smarter way, and so they developed the RentRight app.

Fuel’s challenge was to build a campaign that talked to distinctly different markets; first time, hard-to-reach renters, as well as landlords and real estate agents.

And we did, by combining traditional outdoor, digital and direct elements, together with a street campaign across pubs and music venues, inner city takeaway pizza restaurants and high student traffic areas.

 

DELIVERABLES

  • Branding
  • Social campaign

LINKS

www.consumer.vic.gov.au

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"amazing creativity and client service"

As a creative agency you really stand out and have provided us with an outstanding level of customer service, attention to detail, design and creative innovation. You've been fantastic to deal with! Really appreciate your amazing creativity and client service. Such a great pleasure to work with you!

Catherine Devlin - Senior Communications Adviser | Strategic Campaigns Branch, Department of Education and Early Childhood Development