RentRight app launch campaign
Each year, CAV receives over 85,000 calls and 1 million web page views from renters, agents and landlords wanting to know their rights and responsibilities. They realised there had to be a smarter way, and so they developed the RentRight app.
Fuel’s challenge was to build a campaign that talked to distinctly different markets; first time, hard-to-reach renters, as well as landlords and real estate agents.
And we did, by combining traditional outdoor, digital and direct elements, together with a street campaign across pubs and music venues, inner city takeaway pizza restaurants and high student traffic areas.
- Social campaign
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