Cricket Victoria

Turning a big bash into the biggest on record.

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KFC Twenty20 Big Bash

Twenty20 attendance figures across the series needed to be lifted consistently and we had to capture the hearts and minds of traditionalists. And we did. Through traditional, viral, ambient and direct elements, the KFC Big Bash became the KFC biggest bash ever, with a record crowd attendance of 73,000 people, representing a 203% increase on the previous year.

Feedback from our clients

"an outstanding creative solution for our campaign"

It has been a very satisfying process working with The Fuel Agency. They have been professional, efficient and have provided us with an outstanding creative solution for our campaign. We are delighted with the quality of everything they have produced and the helpfulness and professionalism to help us meet tight deadlines. We would highly recommend The Fuel Agency, due to their creative, strategic marketing, production and digital skills in all areas of the creative industry.

Catherine Devlin - Senior Communications Adviser | Strategic Campaigns Branch, Department of Education and Early Childhood Development