KFC Twenty20 Big Bash
Twenty20 attendance figures across the series needed to be lifted consistently and we had to capture the hearts and minds of traditionalists. And we did. Through traditional, viral, ambient and direct elements, the KFC Big Bash became the KFC biggest bash ever, with a record crowd attendance of 73,000 people, representing a 203% increase on the previous year.
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Working with Fuel really kept me on my toes. They are an incredibly intelligent agency and will provide what an agency should - innovation and solutions. They push clients to really think about what it is that they are trying to achieve and won’t let a client get away with a sloppy idea or an ill thought out brief. If you want excellence then you should choose Fuel.