Change Lives - Change Careers
It takes a special kind of person to be a case manager (or indeed take on any role with Corrections Victoria).
Our challenge then is how do we make a career with Corrections Victoria front of mind for job seekers, when it’s not on their consideration list?
This campaign quickly identifies them - it gets straight to the heart of the matter, if you want to make a difference, if you want to help others, and at the same time, help yourself, then a career with Corrections Victoria is the place to do it.
Fuel's Change Lives - Change Careers campaign helps find the right candidates, by finding those who want to play their role in changing lives, whilst also raising awareness about Corrections Victoria and the many and varied roles available.
Feedback from our clients
"our specialist B2B agency"
Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.