Department of Justice

Corrections Victoria Recruitment Campaign

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Change Lives - Change Careers

It takes a special kind of person to be a case manager (or indeed take on any role with Corrections Victoria).

Our challenge then is how do we make a career with Corrections Victoria front of mind for job seekers, when it’s not on their consideration list? 

This campaign quickly identifies them - it gets straight to the heart of the matter, if you want to make a difference, if you want to help others, and at the same time, help yourself, then a career with Corrections Victoria is the place to do it.

Fuel's Change Lives - Change Careers campaign helps find the right candidates, by finding those who want to play their role in changing lives, whilst also raising awareness about Corrections Victoria and the many and varied roles available.

View the case manager testimonial video

View the field worker testimonial video

DELIVERABLES

  • Press
  • Digital
  • Radio

LINKS

www.correctionsjobs.vic.gov.au

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Feedback from our clients

"an outstanding creative solution for our campaign"

It has been a very satisfying process working with The Fuel Agency. They have been professional, efficient and have provided us with an outstanding creative solution for our campaign. We are delighted with the quality of everything they have produced and the helpfulness and professionalism to help us meet tight deadlines. We would highly recommend The Fuel Agency, due to their creative, strategic marketing, production and digital skills in all areas of the creative industry.

Catherine Devlin - Senior Communications Adviser | Strategic Campaigns Branch, Department of Education and Early Childhood Development