Designed Blinds Australia

Using envy and desire to drive sales.

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Brand campaign

In a category increasingly cluttered with big box competition and cheap imports, consumers were losing sight of the differences between brands and offerings; price and store location was winning over style and substance. So we refocused, drove desire, created envy and incited passion, delivering a very fun, and very effective campaign which research proved lifted the brand's perception, as well as sales.

At the same time, it also lifted the brand in the minds of architects and designers, who began to specify DBA blinds.

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Feedback from our clients

"an outstanding creative solution for our campaign"

It has been a very satisfying process working with The Fuel Agency. They have been professional, efficient and have provided us with an outstanding creative solution for our campaign. We are delighted with the quality of everything they have produced and the helpfulness and professionalism to help us meet tight deadlines. We would highly recommend The Fuel Agency, due to their creative, strategic marketing, production and digital skills in all areas of the creative industry.

Catherine Devlin - Senior Communications Adviser | Strategic Campaigns Branch, Department of Education and Early Childhood Development