Designed Blinds Australia

Using envy and desire to drive sales.

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Brand campaign

In a category increasingly cluttered with big box competition and cheap imports, consumers were losing sight of the differences between brands and offerings; price and store location was winning over style and substance. So we refocused, drove desire, created envy and incited passion, delivering a very fun, and very effective campaign which research proved lifted the brand's perception, as well as sales.

At the same time, it also lifted the brand in the minds of architects and designers, who began to specify DBA blinds.

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Feedback from our clients

"...consistently delivers solutions that work"

Fuel were tasked with delivering leading global creative for Alliance (under the Speed Queen brand) and have proven to be an invaluable agency partner for the network. They are creatively smart, outcome driven and focused on delivering outstanding client service. I would recommend Fuel to any client who wants an agency that consistently delivers solutions that work, are collaborative and challenge convention. If you want better, call Fuel.

Matthew Manterfield - Regional Sales Manager - South Pacific, Alliance Laundry Systems