NAB

Protecting farmers across the land.

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Deposit generation campaign

From devastating drought and torrential flood to high costs of export, the agribusiness industry faces many challenges.

As Australia's leading agribusiness bank, NAB was determined to help, and so were we.

With a combination of digital and DM campaigns, as well as a suite of sales tools, we inspired NAB's existing agribusiness customer base to invest in a Farm Management Deposit.

For three years in a row, Fuel helped deliver over target for funds generated.

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Feedback from our clients

"Fuel’s expertise has really delivered dividends"

Working on both strategy and communications for both our corporate After Sales as well as our franchised dealer needs has been where Fuel’s expertise has really delivered dividends for us … From corporate and brand communications, to franchised dealer communications, point of sale material, to leading edge selling tools, Fuel has delivered the outcome we need.

Stephen Botha - Sales & Marketing After Sales Division, Nissan Motor Co (Aust) Pty Ltd