Even wars have laws
Even amongst the horror of war, there is an obligation to protect life; even wars have laws. As guardian of these laws, the Australian Red Cross needed to educate Australians.
So that's what we did. And with just a few installations in Melbourne and Sydney, we incited worldwide conversation and made busy, safe, distracted Australians stop and consider the unconscionable.
We brought home the harsh reality of a war without laws.
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"our specialist B2B agency"
Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.