Speed Queen

Launching America's number one brand in Australia.

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Retail launch campaign

Since 1908, Speed Queen washers and dryers have outperformed and outlasted the competition; earning an unrivalled reputation in America.

In Australia however, the brand is virtually unknown. We had to change that, and we did.

Within a few short months, Speed Queen was stocked by over 300 retailers around Australia, with the main retail campaign launching late October around the country, across print, radio, online and outdoor.

As part of the campaign, we designed and developed the Australian Speed Queen website, which has since been implemented throughout Asia.

DELIVERABLES

  • Radio
  • Point of sale
  • Responsive Website
  • Store Locator
  • SEO / SEM
  • Press
  • Brochures
  • Banner Advertising

LINKS

www.speedqueen.com.au

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"an incredibly intelligent agency"

Working with Fuel really kept me on my toes. They are an incredibly intelligent agency and will provide what an agency should - innovation and solutions. They push clients to really think about what it is that they are trying to achieve and won’t let a client get away with a sloppy idea or an ill thought out brief. If you want excellence then you should choose Fuel.

Ruth Heenan - General Manager Marketing and Communications, Australian Physiotherapy Association