Speed Queen

Launching America's number one brand in Australia.

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Retail launch campaign

Since 1908, Speed Queen washers and dryers have outperformed and outlasted the competition; earning an unrivalled reputation in America.

In Australia however, the brand is virtually unknown. We had to change that, and we did.

Within a few short months, Speed Queen was stocked by over 300 retailers around Australia, with the main retail campaign launching late October around the country, across print, radio, online and outdoor.

As part of the campaign, we designed and developed the Australian Speed Queen website, which has since been implemented throughout Asia.

DELIVERABLES

  • Radio
  • Point of sale
  • Responsive Website
  • Store Locator
  • SEO / SEM
  • Press
  • Brochures
  • Banner Advertising

LINKS

www.speedqueen.com.au

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Feedback from our clients

The launch of a great new adventure

Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief.

Paddy Scott, Marketing Manager, Flight Centre, My Adventure Travel