Speed Queen

Launching America's number one brand in Australia.

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Retail launch campaign

Since 1908, Speed Queen washers and dryers have outperformed and outlasted the competition; earning an unrivalled reputation in America.

In Australia however, the brand is virtually unknown. We had to change that, and we did.

Within a few short months, Speed Queen was stocked by over 300 retailers around Australia, with the main retail campaign launching late October around the country, across print, radio, online and outdoor.

As part of the campaign, we designed and developed the Australian Speed Queen website, which has since been implemented throughout Asia.

DELIVERABLES

  • Radio
  • Point of sale
  • Responsive Website
  • Store Locator
  • SEO / SEM
  • Press
  • Brochures
  • Banner Advertising

LINKS

www.speedqueen.com.au

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Feedback from our clients

"Fuel’s expertise has really delivered dividends"

Working on both strategy and communications for both our corporate After Sales as well as our franchised dealer needs has been where Fuel’s expertise has really delivered dividends for us … From corporate and brand communications, to franchised dealer communications, point of sale material, to leading edge selling tools, Fuel has delivered the outcome we need.

Stephen Botha - Sales & Marketing After Sales Division, Nissan Motor Co (Aust) Pty Ltd