Summer Fire Campaign

Prompting all Victorians to be better prepared for bush and grassfire.

Learn More

Summer Fire Campaign

The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.

Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.

Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.

VIEW THE LEAVE EARLY SPOT
VIEW THE PLAN AND PREPARE SPOT
VIEW THE URBAN FRINGE SPOT

DELIVERABLES

  • TVC
  • Outdoor/OOH
  • Radio
  • Digital
  • Press

LINKS

emergency.vic.gov.au/

SHARE

Feedback from our clients

"instrumental in helping us get to market"

As our marketing agency, Fuel has been instrumental in helping us get to market nationally, communicate and operate successfully with over 800 members.

Richard Manthey - National Operations Manager, Symbion Pharmacy Services