Summer Fire Campaign

Prompting all Victorians to be better prepared for bush and grassfire.

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Summer Fire Campaign

The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.

Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.

Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.

VIEW THE LEAVE EARLY SPOT
VIEW THE PLAN AND PREPARE SPOT
VIEW THE URBAN FRINGE SPOT

DELIVERABLES

  • TVC
  • Outdoor/OOH
  • Radio
  • Digital
  • Press

LINKS

emergency.vic.gov.au/

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Feedback from our clients

"integrated, measurable marketing results"

In a series of competitive pitches, Fuel consistently beat other agencies to win our business. Their ideas/campaigns/creative constantly impresses us. From creative through to execution, measurement and fulfilment - they close the loop and provide a robust solution for Nissan and our dealer network. If you want integrated, measurable marketing results, call Fuel.

Matthew Baily - Marketing & Communications Manager, Nissan Motor Co (Aust) Pty Ltd