Summer Fire Campaign

Prompting all Victorians to be better prepared for bush and grassfire.

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Summer Fire Campaign

The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.

Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.

Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.

VIEW THE LEAVE EARLY SPOT
VIEW THE PLAN AND PREPARE SPOT
VIEW THE URBAN FRINGE SPOT

DELIVERABLES

  • TVC
  • Outdoor/OOH
  • Radio
  • Digital
  • Press

LINKS

emergency.vic.gov.au/

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Feedback from our clients

"Fuel’s expertise has really delivered dividends"

Working on both strategy and communications for both our corporate After Sales as well as our franchised dealer needs has been where Fuel’s expertise has really delivered dividends for us … From corporate and brand communications, to franchised dealer communications, point of sale material, to leading edge selling tools, Fuel has delivered the outcome we need.

Stephen Botha - Sales & Marketing After Sales Division, Nissan Motor Co (Aust) Pty Ltd