Summer Fire Campaign
The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.
Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.
Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.
Feedback from our clients
"the best launch ever"
Wanted to give you massive thanks for your contribution in producing what various parts of the business are calling ‘the best launch ever’! Your dedication, responsiveness, and adaptability despite quite a number of moving parts are testament to how professional you truly are. Well done and thanks guys.