Summer Fire Campaign
The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.
Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.
Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.
Feedback from our clients
"an outstanding creative solution for our campaign"
It has been a very satisfying process working with The Fuel Agency. They have been professional, efficient and have provided us with an outstanding creative solution for our campaign. We are delighted with the quality of everything they have produced and the helpfulness and professionalism to help us meet tight deadlines. We would highly recommend The Fuel Agency, due to their creative, strategic marketing, production and digital skills in all areas of the creative industry.