Summer Fire Campaign

Prompting all Victorians to be better prepared for bush and grassfire.

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Summer Fire Campaign

The Fuel Agency's 'The Facts are Black and White' campaign focuses on the devastating trail a fire leaves behind, and the brutal reality; all that's left is black charred remains and white ash.

Using the cruel, cold facts of fire and stark, almost black and white imagery, the campaign lays out what Victorians need to do this fire season, in simple, clear and actionable language.

Launched in December, and running across Victoria until March 2017, the campaign features six different TVCs, seven radio spots, and extensive digital and localised outdoor and press executions.

VIEW THE LEAVE EARLY SPOT
VIEW THE PLAN AND PREPARE SPOT
VIEW THE URBAN FRINGE SPOT

DELIVERABLES

  • TVC
  • Outdoor/OOH
  • Radio
  • Digital
  • Press

LINKS

emergency.vic.gov.au/

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Feedback from our clients

"an incredibly intelligent agency"

Working with Fuel really kept me on my toes. They are an incredibly intelligent agency and will provide what an agency should - innovation and solutions. They push clients to really think about what it is that they are trying to achieve and won’t let a client get away with a sloppy idea or an ill thought out brief. If you want excellence then you should choose Fuel.

Ruth Heenan - General Manager Marketing and Communications, Australian Physiotherapy Association