Getting staff interested and educated about new products drove in-store, call centre and online activity.

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Telstra Easy Share product launch

Fuel delivered "the most successful launch ever" for Telstra's Easy Share Plan product. An international product launch, online game, and store merchandise and roll out saw engagement levels previously never seen by Telstra.


  • Sales team engagement
  • Education


Feedback from our clients

"the best launch ever"

Wanted to give you massive thanks for your contribution in producing what various parts of the business are calling ‘the best launch ever’! Your dedication, responsiveness, and adaptability despite quite a number of moving parts are testament to how professional you truly are. Well done and thanks guys.

Darya Ahmadi - Channel Execution Manager, Telstra Business