Virtual Reality Bushfire Experience

An immersive VR experience

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The reality of fire

As part of the 2017-18 Summer Fire Campaign, Fuel developed virtual reality (VR) experience that places the user in the midst of a large fire.

Travelling around Victoria as part of the regional Cinema Pop-up events, the immersive experience gives the user the choice to evacuate, take shelter or defend against a rapidly approaching fire, and will be travelling around the state as part of regional Cinema Pop-Up events.

In addition, all Victorians could try the experience via YouTube and Facebook 360.

View the Bushfire Experience Facebook 360 video

View the Bushfire Experience 360 video on YouTube

Feedback from our clients

"Fuel’s expertise has really delivered dividends"

Working on both strategy and communications for both our corporate After Sales as well as our franchised dealer needs has been where Fuel’s expertise has really delivered dividends for us … From corporate and brand communications, to franchised dealer communications, point of sale material, to leading edge selling tools, Fuel has delivered the outcome we need.

Stephen Botha - Sales & Marketing After Sales Division, Nissan Motor Co (Aust) Pty Ltd