Bayer Animal Health
Bayer Animal Health
market share achieved
increase in sales
Relaunch and reposition Avenge as the best product to deliver high quality wool clip and defend against cheaper generic new market entrants.
It’s always the neighbour’s lousy sheep that cause the issue.
Using Sam Kekovich as a self-appointed farm security vigilante we created a tongue in cheek border control campaign targeting sheep famers across Australia…I’m armed with Avenge.
"We continue to partner with Fuel as they consistently know how to simplify complex ideas into a clear message with creative that engages our customers"