Relaunch and reposition Avenge as the best product to deliver high quality wool clip and defend against cheaper generic new market entrants.
Insight
It’s always the neighbour’s lousy sheep that cause the issue.
Solution
Using Sam Kekovich as a self-appointed farm security vigilante we created a tongue in cheek border control campaign targeting sheep famers across Australia…I’m armed with Avenge.
'they consistently know how to simplify complex ideas into a clear message'
"We continue to partner with Fuel as they consistently know how to simplify complex ideas into a clear message with creative that engages our customers"
