Bayer Crop Science - Bayer Biologics
Bayer Crop Science - Bayer Biologics
Recognised ‘Global Best Practice’
biologics product in Australia
Launch Bayer in the biologics category, dominate the market and promote Bayer Biologics as an effective tool in sustainable agriculture.
Growers knew the value of good soil and improving its quality over generations but lacked confidence in biologics as an effective soil health or IPM tool to increase yield and quality.
A testimonial and evidence-based campaign was delivered through video and digital platforms, direct to our targeted growers. It became a global best practice campaign for Bayer…For those who love the land.
“Fuel impressed. They successfully launched a new category for Bayer, are proactive and deliver well beyond expectation. If you want a top-notch agency, I highly recommend Fuel”
