Challenge

Launch Bayer Biologics (and indeed the biologics category), dominate the market and promote Bayer Biologics as an effective tool in sustainable agriculture.

Insight

Growers knew the value of good soil and improving its quality over generations, but lacked confidence in using biologics over traditional chemicals.

Solution

Using industry icons and heavyweights, we developed a testimonial and evidence-based campaign, delivered direct to our targeted growers. It became a global best practice campaign for Bayer.

Bayer Biologics. For those who love the land.