Supporting livestock farmers to bring out their best through science and data
Outcomes
100%
of target distribution achieved
$1.4m
of nutritional sales in 2019
Project Details
Challenge
Develop the brand and strategy for a next generation ruminant livestock solution that links, farm data, nutritional advice, technology and products to help farmers maximise their production system.
Insight
Farmers follow generational advice and are reticent to adopt new technologies and practices without significant proof.
Solution
We positioned Bayer Grow as the ‘new livestock agronomy solution’ unlike anything the industry has previously seen…Bayer Grow. Your Land. Your Future.
'Fuel are invested in our business'
"Fuel are invested in our business and understand that our success translates into theirs. It’s never about the next campaign, it’s about how we are doing against strategy and what we need to do to continue our commercial success."
