Develop the brand and strategy for a next generation ruminant livestock solution which linked, farm data, nutritional advice, technology and products to help farmers maximise their production system.
Insight
Farmers avoid risk at all costs; they follow generational advice and use what they know works, and are reticent to adopt new technologies and practices without significant proof.
Solution
We positioned Bayer Grow as the 'new livestock agronomy solution', unlike anything the industry has previously seen.
Bayer Grow. Your Land. Your Future.
Outcomes
100%
of target distribution achieved
$1.4m
of nutritional sales in 2019
'Fuel are invested in our business'
"Fuel are invested in our business and understand that our success translates into theirs. It’s never about the next campaign, it’s about how we are doing against strategy and what we need to do to continue our commercial success."
