Challenge

Launch two new vehicle ranges and Road Efficiency to reposition Mercedes-Benz as an expert business partner in the most competitive truck market in the world.

Insight

Businesses want expert and reliable partners that will support their needs now and into the future. They want the best product and ideas implemented into their business that positively impact their bottom line.

Solution

Every vehicle launch focussed on lower cost, greater safety and maximised use to demonstrate how the Mercedes-Benz package outperformed all competitors.