Retail launch campaign
Since 1908, Speed Queen washers and dryers have outperformed and outlasted the competition; earning an unrivalled reputation in America.
In Australia however, the brand is virtually unknown. We had to change that, and we did.
Within a few short months, Speed Queen was stocked by over 300 retailers around Australia, with the main retail campaign launching late October around the country, across print, radio, online and outdoor.
As part of the campaign, we designed and developed the Australian Speed Queen website, which has since been implemented throughout Asia.
- Point of sale
- Responsive Website
- Store Locator
- SEO / SEM
- Banner Advertising
Feedback from our clients
The launch of a great new adventure
Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief.