Summit International Award
Video views in 6 weeks
to outperform the previous brand on search
1 of only 2 winners in Education from more than 4,500 submissions Global Summit Awards
Launch the new TAFE Gippsland brand and campaign across regional Victoria to drive awareness and course registration.
The former Federation Training brand was misunderstood. TAFE, as an education provider, enables students to gain knowledge and skills they need for the job they want. With lots of employment opportunities in the region we needed to demonstrate how a TAFE Gippsland education would get them job ready.
We focused on the student and presented them with multiple future versions of themselves in a career they love... You Transformed.
'Fuel really nailed the brief in helping to bring our brand to life in a unique and compelling way. We’re really excited to share it with the Gippsland community and put to TAFE back on the map in our region.'