TAFE & Jobs Campaign

Launching the Victorian Government's $172 million Free TAFE Initiative

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Free TAFE for lots of jobs

There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers.

That’s why the Victorian Government is investing $172 million to make priority TAFE courses and pre-apprenticeship courses free from 1 January 2019, with an additional $303.8 million allocated to create 30,000 additional course places.

Created by The Fuel Agency, the “TAFE + Jobs” campaign aims to promote and drive applications and enrolments for courses starting in 2019.

DELIVERABLES

  • TVC (60, 30 and 15 seconds)
  • Outdoor
  • Digital
  • Radio

LINKS

www.freetafe.vic.gov.au

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Feedback from our clients

"our specialist B2B agency"

Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.

Renee Gries - Manager Integrated Marketing & Communications, CPA Australia