The reality of fire
As part of the 2017-18 Summer Fire Campaign, Fuel developed virtual reality (VR) experience that places the user in the midst of a large fire.
Travelling around Victoria as part of the regional Cinema Pop-up events, the immersive experience gives the user the choice to evacuate, take shelter or defend against a rapidly approaching fire, and will be travelling around the state as part of regional Cinema Pop-Up events.
In addition, all Victorians could try the experience via YouTube and Facebook 360.
Feedback from our clients
The launch of a great new adventure
Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief.