Launch an unknown brand's new superannuation product and drive a younger demographic to sign-up.
Superannuation is confusing, younger workers were disengaged and they want brands to be ethical and speak their language in a no-nonsense manner.
We created an industry fund brand like no other and focussed on what mattered most to our audience. Low fees, sustainability and ease. There's a lot to love about Vision Super.
new members in 3 years
in FUM generated
most successful campaign
'Fuel developed a truly unique brand campaign. It’s been exceedingly successful at consistently driving new membership growth over three years'