the fuel agency.

In many ways we do exactly what other leading agencies and communications groups do. What we don't do is what sets us apart. We don't: Use terms like fully integrated lightly - it is our core business philosophy. Create a campaign without putting in place the effective disciplines for results measuring. Have a creative department in the conventional sense - it's far too limiting. Hide behind strategic rhetoric, preferring to uncover the real facts using marketing metrics and data evaluation. Think size guarantees a big idea. We also don't believe small is always beautiful. Do deals with the media that benefit us and not our clients. Object to working with existing suppliers who understand your brand - we recommend it. Do a big budget TV campaign when DM would work better. Work with anyone who doesn't have the same passion for the business/results that we have. Just say yes to business, we do the business. Welcome to The Fuel Agency - fully fuelled, to drive your business further. "This campaign will set your business apart. It's a clutter-buster, right on the money, not to mention an award-winner." Wow, if only they had told the customer! Way too many times a business is sold on an idea that doesn't sell the way it should. When you work with The Fuel Agency, you'll find we measure success purely on results: sales, margin costs and change in behaviour. That's why we start by understanding the needs, behaviours, gaps in the sales and marketing chain and only then develop solutions that enhance both internal and external relationships, brand presence and sales. Easier said than done. Yes, it is. But nothing great ever comes that easy. Some client quotes Inspired strategic thinking is the main driver behind any successful campaign. This is the area we invest the bulk of our intellectual knowledge. Although we are across all the latest modelling trends and strategic schools of thought, we don't simply follow them. Instead, we interpret and evaluate them against proven strategic techniques of our own. The result is a flexible, customised approach, rather than one size fits all. Ultimately, this delivers the insights and deep market intelligence that ensures exactly the right message hits the right customers at the right time. We have a creative department - but not in the conventional sense. Don't get us wrong, like all top agencies we have a leading edge in-house creative studio. However, when you work with the fuel agency the entire brand team is your well of ideas. From the creative design team to multimedia to senior management. Yet the depth of our creative expertise is far broader than even this. That's the beauty of outsourcing - you can choose to work with the very best in the business. And we do! It's a wider, less closed-shop approach, that our clients find delivers more inspired brand solutions. Fully integrating creative and brand integrity is what we do best. For a taste of our creative scope click on the LCD screen to the left. Print GS1 Annual Report and Inside Spreads GS1 Annual Report and Inside Spreads GS1 Annual Report and Inside Spreads Pace Recruitment Sales Brochure Schwartzkopf National Promotion Poster GS1 Sydney Knowledge Centre Opening Invitation GS1 Sydney Knowledge Centre Opening Invitation HSV SV6000 Product Launch Brochure Advertising HSV Z Series TVC Retail Commercial - 30, 15, 10 and 5 Sec Executions HSV Z Series National Press Campaign HSV Z Mark Skaife Radio Advert GS1 Press Brand Campaign - Launch of new GS1 Global Brand: GS1 is everywhere. GS1 Press Brand Campaign - Launch of new GS1 Global Brand: GS1 is there for you. GS1 Press Brand Campaign - Launch of new GS1 Global Brand: GS1 makes it happen. Symbol Mobius Press Campaign Compaq Retail Press Advert Collateral Go Mail, Go First Prepaid Mail Solution Retail Stand Hahn Sovereign Premium Mid Strength Beer Launch Window Poster, Branded Glass, Scratch and Win Incentive and Sports Trivia Playing Cards Hahn Sovereign Premium Mid Strength Beer Launch Window Poster, Branded Glass, Scratch and Win Incentive and Sports Trivia Playing Cards Hahn Sovereign Premium Mid Strength Beer Launch Window Poster, Branded Glass, Scratch and Win Incentive and Sports Trivia Playing Cards Compaq Connect Retail Store Brochure Compaq Connect Mouse Pad HTN - Christmas greetings collateral Corporate Identity Toll Fast National Couriers Identity Development - Naming, Branding, Positioning Statement, Vehicle Design, Web, Apparel, Collateral, Stationery, Press Toll Fast National Couriers Identity Development - Naming, Branding, Positioning Statement, Vehicle Design, Web, Apparel, Collateral, Stationery, Press Toll Fast National Couriers Identity Development - Naming, Branding, Positioning Statement, Vehicle Design, Web, Apparel, Collateral, Stationery, Press Zagame Automotive Identity Developments - Naming, Branding, Press, Stationery Zagame Automotive Identity Developments - Naming, Branding, Press, Stationery HSV Z Series Style Guide - Press, Collateral, Stationery, Outdoor HSV Z Series Style Guide - Press, Collateral, Stationery, Outdoor HSV Z Series Style Guide - Press, Collateral, Stationery, Outdoor World of HSV Logo Development - Brand, Positioning Statement, Pantec Design, Collateral, Stationery World of HSV Logo Development - Brand, Positioning Statement, Pantec Design, Collateral, Stationery Ambient Nissan 350Z Airport Stand - Kiosk Design, Multimedia, Interactive stand, Remote Diagnostics and online camera for real time viewing Nissan Murano Airport Stand - Kiosk Design, Multimedia, Interactive stand, Remote Diagnostics and online camera for real time viewing Compaq Connect in store design - colour coded, modular and templated national store design Fuel has a leading edge interactive division that delivers award-winning solutions. It appears every communications company has an Interactive division these days. Most are populated with little more than young techno-savvy graphic artists. For this reason, at The Fuel Agency strategists and marketing analysts interact with the creative director and young designers. As a result we have a leading edge interactive division that delivers award winning solutions. The team constantly implements interactive learning, e-commerce, web streaming, online training, kiosks and many other client solutions. In short, interactive doesn't just involve a few slick programs and vivid graphics. It's more about accelerating both customer and staff involvement to get a real return on investment. Multimedia Nissan 350Z Interactive Kiosks - Online Test Drive From, Video, 360 VR, Full price and spec, Car Configerator, Videos, Slide Show Nissan 350Z Interactive Kiosks - Online Test Drive From, Video, 360 VR, Full price and spec, Car Configerator, Videos, Slide Show Nissan Murano Interactive Kiosks - Online Test Drive From, Video, 360 VR, Full price and spec, Car Configerator, TVCs, Slide Show Nissan Murano Kiosk GS1 Food Services CDR - B2B interactive CDR Mailer Monash University - Graduate School of Business launch and CDR sales tool Nissan Dealer Product DVD - Video, Hot Lap Footage, Product Descriptions Mayne Hospital Services CDR Sales Tool CapTV - Talent Online Search Engine Solution Isuzu Truck Configurator Web Nissan Website - Design, support, test drive enquiry and campaign management, update, reporting, data management and interactive strategy development Blockbuster - Site Design, Hosting, Management, CMS solution development, Games, Member Management and reporting Elissaebony - eCommerce gift box site design, development, hosting, CMS solution development and maintenance Lexus of Blackburn Website design, maintenance and management Yellow Ribbon Charity - Website design, CMS and management. National youth suicide prevention charity run by Fuel directors. Toll International - Website design, CMS, form and data management, consignment locator and quote request tool Bella Bustiere - Website design, management and eCommerce solution Chino Kids Wear eCommerce website and CMS solution Nissan Tiida New Weekly Banner advert Nissan Tiida New Weekly Award Winning Banner advert Activist - CMS and audio streaming website Video Nissan 350z Shoot - 2006 product launch, CDR, 15sec movie advert development, hot lap video and independent product review walk around including 360 VR and test drive offer video. Filming, scripting, post production and editing Mayne Hospital Services - Sales CDR Tool Nissan 350Z Test Lap No Limits Group Telstra Dome Advert VR Nissan Tiida Internal 360 VR solution Nissan 350Z External 360 VR solution Nissan 350Z Internal 360 VR solution Isuzu GIGA Internal 360 VR solution Campaigns are at the heart of everything we do. We are about extracting client value, measuring everything and transferring knowledge. A campaign by definition should have enough petrol to go the distance and return more than was initially invested. Campaigns are constantly refined for re-use and we remain creatively agnostic because ultimately - its only results that count. From the idea to the creative, implementation, redemption, measurement and transfer, we don't just say it... we do it. Hahn Witbier Launch First BTL beer launch for Lion Nathan. Delivered launch video, viral campaign, collateral, apparel, event launch for trade and consumer, sales tools, POS, and guerrilla. Fuel requested to launch nationally after Victorian success. Achieved 100% distribution in all 160 premium licensed outlets within 2 weeks and sold out of launch stock within 4 weeks. BMW Motorad Campaign Delivered a detailed campaign solution including, test ride program, online viral competition, cafe program, ambush marketing at Motorbike Show, Press, Banners, Collateral and DM. Generated more test rides in 30 days than the dealer generated in the entire previous year. Tiida Moonlight Campaign Tiida Brand Launch included viral, SMS blue casting, online competitions, banner adverts, outdoor, stand design, mini site development, data management, event management, Tiida Team and special prizes. Generated more than 12,000 hand raisers. Sold over 20 cars to date. Achieved 84% unaided recall on post season Moonlight cinema research (previous best under 40%). Fuel CRM tool considered by Nissan to be Worlds Best Practice. The relationship balance between customer and brand is critical for sales success. Many people talk CRM, but fail to translate the dialogue into real results. The fuel agency has a proven record in the implementation of sophisticated CRM and telemarketing procedures and protocols. A powerful example of this is the development and management of Nissan's national inbound and outbound telemarketing for test drives plus support of loyalty and tactical marketing campaigns. This advanced sales generation, conversion and reporting system is considered by Nissan as being a world best practice CRM tool and process. A similar cost-effective solution can be tailored to the specific needs of your business. Premature campaign implementation can prove to be very costly. The cornerstone of our success has been applying our expertise in market research, segmentation, competitor analysis, predictive market modelling and channel evaluation to gain a deep understanding of key client, industry and market issues. It's a discipline that we believe sets the fuel agency apart from the rest. We'd welcome the opportunity to share more of the hard facts with you. Clients of the fuel agency are given access to a unique array of additional business development and marketing tools