Virtual Reality Bushfire Experience

Educating Victorians on the realities of bushfire

  • BBC News - Virtual Reality shows the consequences of not leaving early

    BBC News report - "This is what it feels like to be in a bushfire"

    Watch the report

  • Virtual reality film shows terrifying reality of bushfires

    Australian authorities have released a virtual reality recreation of nightmare bushfire scenarios. The simulation is part of an effort to encourage residents in the state of Victoria to prepare for extreme danger. Australia's south-east is braced for a scorching weekend with temperatures forecast as high as 45C, bringing dangerous fire conditions.

    View article

  • Victorian State Government warns Australians of fire danger in latest campaign

    The Victorian State Government has launched a campaign to warn Australians about the dangers of high-risk fire days including information about fire danger ratings, rural grass fire and leaving early. Created by The Fuel Agency, the 30 second television commercials warn Australians to check fire ratings daily and the dangers of not leaving early if there is a high-risk fire day.

    Read article

  • Bayer Avenge

    Helping farmers across their country protect their borders from those lousy, lice carrying, fly-blown mongrels from next door.

    Learn More

  • Victorians asked to plan and prepare for fires in new summer fire campaign,

    Decision-making is critical in emergencies, which is why Victorians are being asked to plan and prepare now for a hot and dry summer with significant fire risk. The Summer Fire Campaign, via The Fuel Agency, has launched, prompting all Victorians to be better prepared for bush and grassfire.

    Victorians asked to plan and prepare for fires

  • Vision Super pushes sustainable investment and low fees in new campaign

    Managing money for your retirement via low-carbon investments and low client fees supported with a ‘relax & retire happy’ message drives Vision Super’s newest campaign. ‘There’s a lot to love’, created by Melbourne’s The Fuel Agency, features a pop-up book paper family enjoying outdoor pursuits such as kite flying and barbecuing while the voiceover sells Vision Super’s sustainable investment options, low fees and ease of use.

    Vision Super pushes sustainable investment and low fees in new campaign

  • Mercedes-Benz appoints The Fuel Agency

    Following a competitive pitch, Mercedes-Benz Trucks and Bus has appointed The Fuel Agency to launch the next generation of Mercedes-Benz trucks in 2016 and beyond. As the lead agency, Fuel will be working across the Trucks and Bus division during an exciting time for the brand.

    Mercedes-Benz appoints The Fuel Agency

  • A glimpse into the future

    At the recent Magnet Global Independent Agency Conference in New York, Fuel heard from some of the biggest brands in the world, including Google and Deloitte. Not surprisingly, many had a conflicting point of view, and that reflects a common question; who should you listen to?

    Thoughts from Google, Deloitte and more

  • Building a mobile brand

    Google shared their thoughts on 'Micro Moments' - as they said, content may be king in many people's eyes, but with so much content and conflicting points of view, how do you get the right message to your customers?

    The stats are clear...

Feedback from our clients

"our specialist B2B agency"

Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.

Renee Gries - Manager Integrated Marketing & Communications, CPA Australia