Challenge: The months of November/December are a low period for policy sales. The client wanted to run a campaign to increase sales by 5-10% versus the same time the previous year. Solution: Created a 5% Cashback Campaign offering 5% of the policy premium as a pre-paid Visa card. The Campaign included eDMs, Microsites for Financial [...]

Challenge: Promote a new policy application system – eApp Express to Financial Advisers and encourage Advisers submitting paper-based policies to move to online submissions. Solution: Developed an integrated campaign comprising a Microsite, DM, video presentation and website banners. Outcome: Increase in number of Advisers using the online system from 57% to 60% (4000 users) Increase [...]

We have moved to a fantastic new space in East Melbourne, with incredible views across Yarra Park and the MCG. Fuel’s new address is: The Fuel Agency Level 6, 126 Wellington Parade East Melbourne VIC 3002 All other contact details, including telephone, fax and email remain the same. We look forward to welcoming you to [...]

Leverage key sponsorship in the Australian F1 Grand Prix Drive venue engagement and on & off premise sales Outcome Strong increase in sales volume, brand trial and recall

Create strong interest and enquiry for a new greenfield development in a highly competitive market Develop project identity within masterbrand guidelines, backed by an integrated campaign Outcome Strong increase in enquiry along with steady sales results despite challenging market conditions

The only national association in Australia representing human resource and people management professionals New brand look & feel together with a new tagline was required to contemporise presence Leverage new direction to boost awareness amongst target audiences Outcome Membership levels on the increase with renewed engagement from organisations, employers and employees

Launch the global brand and product offer nationally to ethic markets in Australia Deliver an integrated campaign across TV, Online, Press and Direct Outcome Campaign currently in market, with creative set to go global

Recapture market leadership position in a noisy, cluttered environment led primarily by price point Refresh brand look and feel, using visual language and distinctive tone of voice to create a stronger point of difference Develop a category-breaking campaign focused on key products to boost brand awareness and sales enquiries across retail network Outcome Market research [...]

Launch a new retail offer that provides flat rate/fast turnaround service for all Nissan vehicles Develop a local area marketing strategy, creative concepts/templates and dealer kit Complete implementation via a national roadshow across capital cities Outcome Exceeded dealer uptake targets by 180% in first year

Launch new payroll software solution to large corporate clients Target senior management with compelling messaging Outcome Campaign rolled out across overseas markets Sales enquiry increased by over 24%

Highly controversial introduction of a tax on carbon dioxide emissions Integrated online solution with extensive security, uptime and performance requirements Content managed system to converse and interact with users across channels Outcome Site statistics withheld due to confidentiality agreement

Generate significant attendance to MCG Twenty20 cricket matches Capture visitor data for ongoing use Outcome Achieved record crowd attendance of 73,000 people A 203% increase on previous year