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- Fuel
- March 16, 2012
- Activation, Branding, Campaign, Digital, Event, Portfolio, Slider
Leverage key sponsorship in the Australian F1 Grand Prix Drive venue engagement and on & off premise sales Outcome Strong increase in sales volume, brand trial and recall
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Create strong interest and enquiry for a new greenfield development in a highly competitive market Develop project identity within masterbrand guidelines, backed by an integrated campaign Outcome Strong increase in enquiry along with steady sales results despite challenging market conditions
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- Fuel
- March 14, 2012
- Branding, Campaign, Portfolio, Slider
The only national association in Australia representing human resource and people management professionals New brand look & feel together with a new tagline was required to contemporise presence Leverage new direction to boost awareness amongst target audiences Outcome Membership levels on the increase with renewed engagement from organisations, employers and employees
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Launch the global brand and product offer nationally to ethic markets in Australia Deliver an integrated campaign across TV, Online, Press and Direct Outcome Campaign currently in market, with creative set to go global
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- Fuel
- March 12, 2012
- Branding, Digital, Portfolio, Slider
Recapture market leadership position in a noisy, cluttered environment led primarily by price point Refresh brand look and feel, using visual language and distinctive tone of voice to create a stronger point of difference Develop a category-breaking campaign focused on key products to boost brand awareness and sales enquiries across retail network Outcome Market research [...]
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- Fuel
- March 11, 2012
- Branding, Campaign, Portfolio, Slider
Launch a new retail offer that provides flat rate/fast turnaround service for all Nissan vehicles Develop a local area marketing strategy, creative concepts/templates and dealer kit Complete implementation via a national roadshow across capital cities Outcome Exceeded dealer uptake targets by 180% in first year
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Retail partner solution for driving marketing and communications support Series of templated solutions across key collateral Outcome Increased brand and product recognition across all markets with 3,500 units sold in Australia throughout a 6 week campaign period
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- Fuel
- March 9, 2012
- Campaign, Digital, Direct Mail, Portfolio, Slider
Launch new payroll software solution to large corporate clients Target senior management with compelling messaging Outcome Campaign rolled out across overseas markets Sales enquiry increased by over 24%
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- Fuel
- March 8, 2012
- Campaign, Digital, Portfolio, Slider
Highly controversial introduction of a tax on carbon dioxide emissions Integrated online solution with extensive security, uptime and performance requirements Content managed system to converse and interact with users across channels Outcome Site statistics withheld due to confidentiality agreement
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- Fuel
- March 7, 2012
- Activation, Campaign, Digital, Event, Portfolio, Slider
Generate significant attendance to MCG Twenty20 cricket matches Capture visitor data for ongoing use Outcome Achieved record crowd attendance of 73,000 people A 203% increase on previous year
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- Fuel
- March 6, 2012
- Activation, Campaign, Event, Portfolio, Slider
Generate more leads and sales at Fitness Extend market appeal without losing business value to visitors Outcome Target increase of 6%, Fuel delivered a 22% return Lifted trade numbers by over 200% Consumer visitors increased by more than 76% Generated almost 20,000 visitors
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- Fuel
- August 19, 2010
- Campaign, Portfolio, Slider
Develop an integrated campaign to alert the market to their extensive alternative energy offering coupled with attractive government rebates Outcome A wider understanding in market of the alternative product offering, with strong growth in sales reported
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Hello
Welcome to Fuel
– the smarter, more flexible, future-ready, media and channel agnostic, 100% outcome focused, full service, totes sweet, independent communications agency…What we've been up to
Apart from getting a refreshed website up, we've been busy getting our mitts on a whole bunch of stuff, from new client work to some cool campaigns for our existing clients.
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Introducing Springboard: our new internship program
March 28, 2012 - 0 Comments
Available in our Melbourne office, Springboard is our work placement program – offering a valuable opportunity for students and graduates ... -
Fuel roars into brand activation with Lion
December 15, 2011 - 0 Comments
Fuel are delighted to announce the winning of the James Boag’s F1 Grand Prix campaign. Fuel was awarded the work ...






















