My Adventure Travel

My Adventure Store is the one-stop shop for adventure travel. The problem is, they're far more than just a store - they're Australia's leading adventure travel group. Plus, they don't sell tents.

Bayer Biologics

The 'For those who love the land' campaign captures just some of spirit of the Australian farming community. It celebrates all that is great, whilst at the same time recognising the honest truth; some days it’s tough too.

Department of Justice

It takes a special kind of person to be a case manager - if you want to make a difference, if you want to help others, and at the same time, help yourself, then a career with Corrections Victoria is the place to do it.

Vision Super

Because there's a lot to think about, many of us ignore our super. However, we should never forget it's our money. Thankfully, with Vision Super's new Sustainable balanced investment option, there's much less to worry about.


Focusing on what is most important in a student's life; their future, this campaign is a marriage of today's reality and tomorrow's possibility.

  • Mercedes-Benz appoints The Fuel Agency

    Following a competitive pitch, Mercedes-Benz Trucks and Bus has appointed The Fuel Agency to launch the next generation of Mercedes-Benz trucks in 2016 and beyond. As the lead agency, Fuel will be working across the Trucks and Bus division during an exciting time for the brand.

    Mercedes-Benz appoints The Fuel Agency

  • A glimpse into the future

    At the recent Magnet Global Independent Agency Conference in New York, Fuel heard from some of the biggest brands in the world, including Google and Deloitte. Not surprisingly, many had a conflicting point of view, and that reflects a common question; who should you listen to?

    Thoughts from Google, Deloitte and more

  • Building a mobile brand

    Google shared their thoughts on 'Micro Moments' - as they said, content may be king in many people's eyes, but with so much content and conflicting points of view, how do you get the right message to your customers?

    The stats are clear...

Feedback from our clients

"an incredibly intelligent agency"

Working with Fuel really kept me on my toes. They are an incredibly intelligent agency and will provide what an agency should - innovation and solutions. They push clients to really think about what it is that they are trying to achieve and won’t let a client get away with a sloppy idea or an ill thought out brief. If you want excellence then you should choose Fuel.

Ruth Heenan - General Manager Marketing and Communications, Australian Physiotherapy Association