Virtual reality film shows terrifying reality of bushfires
Australian authorities have released a virtual reality recreation of nightmare bushfire scenarios. The simulation is part of an effort to encourage residents in the state of Victoria to prepare for extreme danger. Australia's south-east is braced for a scorching weekend with temperatures forecast as high as 45C, bringing dangerous fire conditions.
Victorian State Government warns Australians of fire danger in latest campaign
The Victorian State Government has launched a campaign to warn Australians about the dangers of high-risk fire days including information about fire danger ratings, rural grass fire and leaving early. Created by The Fuel Agency, the 30 second television commercials warn Australians to check fire ratings daily and the dangers of not leaving early if there is a high-risk fire day.
Helping farmers across their country protect their borders from those lousy, lice carrying, fly-blown mongrels from next door.
Victorians asked to plan and prepare for fires in new summer fire campaign,
Decision-making is critical in emergencies, which is why Victorians are being asked to plan and prepare now for a hot and dry summer with significant fire risk. The Summer Fire Campaign, via The Fuel Agency, has launched, prompting all Victorians to be better prepared for bush and grassfire.
Vision Super pushes sustainable investment and low fees in new campaign
Managing money for your retirement via low-carbon investments and low client fees supported with a ‘relax & retire happy’ message drives Vision Super’s newest campaign. ‘There’s a lot to love’, created by Melbourne’s The Fuel Agency, features a pop-up book paper family enjoying outdoor pursuits such as kite flying and barbecuing while the voiceover sells Vision Super’s sustainable investment options, low fees and ease of use.
Mercedes-Benz appoints The Fuel Agency
Following a competitive pitch, Mercedes-Benz Trucks and Bus has appointed The Fuel Agency to launch the next generation of Mercedes-Benz trucks in 2016 and beyond. As the lead agency, Fuel will be working across the Trucks and Bus division during an exciting time for the brand.
A glimpse into the future
At the recent Magnet Global Independent Agency Conference in New York, Fuel heard from some of the biggest brands in the world, including Google and Deloitte. Not surprisingly, many had a conflicting point of view, and that reflects a common question; who should you listen to?
Building a mobile brand
Google shared their thoughts on 'Micro Moments' - as they said, content may be king in many people's eyes, but with so much content and conflicting points of view, how do you get the right message to your customers?
Feedback from our clients
The launch of a great new adventure
Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief.