Launching America’s #1 laundry brand into Australia
Challenge
Launch a new Speed Queen washing machine and dryer range nationally across key appliance retailers.
Insight
With washing machine purchases, customer struggle to differentiate quality and price.
Solution
We created a heritage campaign to own ‘first and still the best’ focussing on reliability and performance.
Outcomes
100%
distribution achieved in 180 stores
400%
over year-one sales targets
Global
Fuel campaign rolled out globally
'...consistently delivers solutions that work'
'Fuel were tasked with delivering leading global creative for Alliance (under the Speed Queen brand) and have proven to be an invaluable agency partner for the network. They are creatively smart, outcome driven and focused on delivering outstanding client service. I would recommend Fuel to any client who wants an agency that consistently delivers solutions that work, are collaborative and challenge convention. If you want better, call Fuel.'
Matthew ManterfieldRegional Sales Manager - South PacificAlliance Laundry Systems
