Re-energise a long-running student acquisition campaign that Chisholm had heavily invested in over a number of years.
Chase Your Calling speaks directly to a student's future - wherever you want to go, you can, with a Chisholm qualification. We needed to refocus the campaign onto why Chisholm exists – their students.
Fuel developed a new acquisition campaign, borne from Fuel’s rebrand of Chisholm.
Featuring vibrant, youthful brand aesthetics, shooting on green screen allowed us to create a flexible, brand led campaign to take Chisholm into the future.