Challenge

Reduce network leakage by providing a one-hour service solution to drive incremental service and repair order revenue and provide the tools and dealer kits to launch nationally.

Insight

Customers were leaving the network to have their Nissan serviced elsewhere because of the time and costs associated with purchasing the traditional offer.

Solution

We developed the Service Expresso campaign – full flavour, fast - and launched Nissan Express Service, a convenient, quality one-hour service alternative.