Following a brand audit and positioning project, Fuel identified that Tibaldi's Signature Collection needed a brand and packaging refresh to reflect the premium, authentic, traditional, artisanal product they were selling.
Insight
The Signature Collection range required a new focus on brand, a defined pack hierarchy and an increase in appetite appeal.
Solution
Keeping their existing logo, we re-designed all other pack elements including new photography, updating colour and variant palettes, iconography, on-pack call-outs and back of pack hierarchy.
We also created designs for POS and marketing that all focus on craft and the quality of product.
