Differentiate the brand in the face of increasingly stiff category competition and make Dexcom the de facto continuous glucose monitor (CGM) for people with type-1 diabetes.
Insight
Whether you have type-1 diabetes, or are the carer for someone who does, the mental load of constantly managing blood glucose levels is immense. And it’s constant.
Solution
While diabetes doesn't sleep, Fuel’s Rest Easy campaign shows what life is like without the constant worry and interruptions – the freedom that Dexcom G6 provides so people can focus on what’s important to them, not just managing their diabetes.
