Launch CPA's new pathways program globally, to drive enquiry and membership growth.
Insight
Being a CPA opens up the world to a career built on professional accounting skills.
Solution
Using the powerful and immediate visual metaphor of airports, Fuel developed a campaign which conveyed the excitement and opportunity of the worldwide demand for qualified CPAs, in multiple languages across global employers, employees and students.
Outcomes
2,100
new members generated
$6.3m
in member fees
'our specialist B2B agency'
'Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.'
Renee GriesManager Integrated Marketing & CommunicationsCPA Australia
