new members generated
in member fees
Launch the new pathways program for CPA globally and drive enquiry and membership growth.
With more pathways to becoming a CPA more people can realise their potential as strategic business leaders of the future. Being a CPA opens up the world to a career built on professional accounting skills.
Using airports to convey the excitement and global demand for qualified CPA we delivered a fully interactive campaign in multiple languages across employers, employees and student.
'Having worked with Fuel on a number of campaigns and product launches we selected Fuel to be our specialist B2B agency. They clearly ‘get’ the business decision maker audience more than most agencies and regularly deliver solutions that address the unique challenges and complexities associated with reaching and really engaging that audience effectively.'