Refresh one of Victoria's largest and most well-known tertiary education providers.
Insight
Chisholm's bespoke handwritten wordmark was unique within the competitive environment and this differentiation should be celebrated.
Solution
We made the Chisholm wordmark the hero by combining it with brand crops, a bold colour palette, refined typography, image treatment and iconography.
The result was an evolved Chisholm brand, with the vibrancy, energy and flexibility to be loud and youthful or refined and corporate, as the situation demands.
