Victorian Government - Department of Jobs Precincts and Regions
Victorian Government - Department of Jobs Precincts and Regions
Get Victorians back to work, and give small business the staff they need, to grow the economy and get the state back on track as the state opened up post COVID.
All Victorians have the right to work, but being out of work, especially when it was so unexpected, can raise real self-doubts – but the idea that someone is backing you implies they see your true value. Jobs Victoria is there for them.
Fuel developed the Backing You campaign, featuring the soundtrack 'Here' by Australian artist Briggs (ft. Caiti Baker), which sets the campaign's powerfully optimistic tone. The story of Backing You is told through a series of intertwined vignettes, the stories and camera moving forward, as Victorians get back to work, and back to business.
