Greater Western Water
Greater Western Water
Bring two separate water bodies (City West Water and Western Water) together, and develop a new, cohesive and resonating brand, setting up the entity's future for decades of growth.
Covering a diverse and far-reaching number of communities, from inner city to rural, we needed to find a unifying element, whilst avoiding visual stereotypes.
Inspired by the way changing water levels create ever-varied forms in the topography, Fuel developed and launched the new GWW brand, with vibrant colour combinations to reflect the diverse communities served by Greater Western Water.
