My Adventure Travel

Rebranding My Adventure Store for the Flight Centre Travel Group

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My Adventure Store becomes My Adventure Travel

My Adventure Store is the one-stop shop for adventure travel, offering a wide range of unique trips from the leading tour brands in the market.

Part of the Flight Centre Travel Group, they are the experts in designing adventure holidays to destinations from across all corners of the globe. The problem is, they're far more than just a store - they're Australia's leading adventure travel group.

Plus, they don't sell tents.

Fuel's challenge was to develop a new brand identity and direction, one which clearly shared the same DNA, yet at the same time signalled the start of an exciting new adventure. 


  • Brand identity



Feedback from our clients

The launch of a great new adventure

Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief.

Paddy Scott, Marketing Manager, Flight Centre, My Adventure Travel