Launching Wage Inspectorate Victoria

Challenge

Launch both the new WIV brand, and raise awareness of Victoria's new wage theft laws, with a campaign that spoke to both employers and employees, including multiple CALD audiences.

Insight

There was a lot of confusion, misinformation and excuses being shared by both employers and employees.

Solution

A typographically-led integrated campaign which cut through excuses and confusion and allowed multiple messages to be easily delivered to diverse audiences, with the inclusion of imagery to enhance CALD audience engagement.