Launching Wage Inspectorate Victoria

Project Details

Challenge

Launch both the new WIV brand, and raise awareness of Victoria's new wage theft laws, with a campaign that spoke to both employers and employees, including multiple CALD audiences.

Insight

There was a lot of confusion, misinformation and excuses being shared by both employers and employees.

Solution

A typographically lead integrated campaign which cut through excuses and confusion, and allowed multiple messages to be easily delivered to diverse audiences, with the inclusion of imagery to enhance CALD audience engagement.