Educate Telstra store and franchise staff on the new plan, capture data and launch the product in over 480 stores and two countries.
A completely different approach was required to engage, educate and capture staff details who already struggled to sell to business customers.
We gamified the launch, developed a board and online game to educate staff and generate excitement. The online Swipe Quiz challenged staff to be the fastest to answer multiple questions to win great prizes…Spin to Win.
rated launch by Telstra
times played by 1,310 staff
all-store staff database created
'Wanted to give you massive thanks for your contribution in producing what various parts of the business are calling ‘the best launch ever’! Your dedication, responsiveness, and adaptability despite quite a number of moving parts are testament to how professional you truly are. Well done and thanks guys.'