Making containers count

Challenge

Help Visy, a global leader in packaging and resource recovery, launch their role as CDS Vic North, which is one of three network operators of Victoria’s Container Deposit Scheme.

Insight

As Australia’s largest recycler, and the only CDS Vic network operator with true closed-loop resource recovery process, it’s more than just a return scheme.

Solution

Fuel developed the ‘Make your containers count’ campaign and the Visy Exchange social platform. With Visy, it’s not just a container return scheme, it’s a genuine exchange, with every returned container being made into a new recycled one.