Visy, a global leader in packaging and resource recovery, engaged Fuel to help launch their role as CDS Vic North, which is one of three network operators of Victoria’s Container Deposit Scheme.

As Australia’s largest recycler, and the only CDS Vic network operator with a true closed-loop resource recovery process, it’s more than just a return scheme – every container is made into a new, recycled one.

Fuel developed the ‘Make your containers count’ campaign and the Visy Exchange social platform.

We brought Visy Exchange to life through a suite of distinctive stills and video, appealing to a wide audience, and provided a broad range of engagement and education material.

We’re creating lasting social change for generations of Victorians.