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Department of Education

A life-changing moment

Challenge

Drive enquiry and course registration to Vic Government listed Free TAFE courses to create an in-demand, skilled, labour force.

Insight

Gaining employment in a career that you have studied hard for and aspired to is the pinnacle of the education journey.

Solution

We developed a government campaign like no other. We focused on the pure joy and elation of achievement. We then presented our cohort across different in-demand jobs.