In a sea of superannuation sameness, how do we make Vision Super's brand really mean something, and really stand out?
Insight
Deciding to switch superannuation funds can be a confusing landscape for people to navigate and is something many Australians continue to put off.
Solution
Fuel developed Vision's new brand, with simple design and quirky headlines paired with unexpected imagery, to create a superannuation brand that cuts through and makes superannuation as simple as it can be.
The overall feel is professional and trustworthy, paired with a no-fuss easy-going feeling, perfectly reflecting the values of Vision Super and the needs of its members.
