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Harnessing potential to build hope
Jobs Victoria
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Strategy
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Brand
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Campaign
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Harnessing potential to build hope.
Jobs Victoria set out to redefine the employment landscape by strategically linking skilled individuals with sectors experiencing labour shortages. This initiative was designed to create a synergy between the needs of the economy and the talents of the community, fostering a resilient and adaptable workforce.
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At the heart of our approach was 'Backing You' — a powerful affirmation of support for Victorians.
This message platform highlighted our commitment to not only finding jobs but also nurturing careers and supporting business growth. By focusing on empowerment and positive outcomes, we reshaped how job support was perceived and delivered.
Year
2023
Client
Jobs Victoria
Services
Strategy
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Brand
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Campaign
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The 'Backing You' initiative proved transformative, significantly boosting employment rates and business satisfaction across Victoria.
Its success lay in its ability to inspire both employers and job seekers, promoting an optimistic outlook and delivering tangible results.
The campaign not only met its targets but also built a foundation for a thriving, future-focused job market.
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