We’re the positive

impact agency.

Timothy Kidman
Two men seated on couches
Designers collaborating
Our Story

Fiercely Independent.

Full service. Fully independent. A partner to global businesses, government, and local brands for over 25 years. Independence means we move fast, think commercially, and act with entrepreneurial energy, always in service of our clients.

No politics, no waiting. Just clear decisions, made with intent, and owned end-to-end.
Shadow
Spikey green ball
Shadow
Organic green distended ball
Shadow
Green circle

We move people, shape perception, and drive commercial impact.

Our impact

Positively impactful.

We solve brand challenges. We drive sales. We align people and culture. We deliver big picture brand strategy, and execute the fine detail tactical communications.

We do it all. But what we really do is create impact.

Impact cannot be faked. It's not just "OK". It leaves a mark. That's how we solve problems: by making work that works.

Puffy orange ball

Our Team

meet the fuellers.

At Fuel, we all have the same job: Fuel It Further. We take different paths, but the destination is always the same: impact.

Tim KidmanTim Kidman
Everyone's a challenger.
Tim Kidman

CEO

Ken ChowKen Chow
Everyone's a storyteller.
Ken Chow

Group Account Director

Heather JaboorHeather Jaboor
Everyone's a pillar.
Heather Jaboor

Senior Account Manager

Jon QuinnellJon Quinnell
Everyone's a builder.
Jon Quinnell

Senior Designer

Anthony EdgeAnthony Edge
Everyone's a tinkerer.
Anthony Edge

Head of Digital

Marta SiweckaMarta Siwecka
Everyone's a tastemaker.
Marta Siwecka

Senior Designer

Ed BechervaiseEd Bechervaise
Everyone's a curator.
Ed Bechervaise

Executive Creative Director

Kerry ThoonenKerry Thoonen
Everyone's a craftsman.
Kerry Thoonen

Design Director

Why Fuel?

Fuel
happens
when:

Plastic swiss cheese like green ball

When it's messy. We make it simple.

Complex path to market? Too many stakeholders? We lean in, engage, and simplify.

Orange banded ball shape

When the minister is watching. We guide it.

We speak fluent government. We get its rules - and how to navigate them.

A group of diverse aqua shapes

When your team doesn't "get" marketing. We’re translators.

We align culture, people, and brand as business - so it becomes a part of what you do.

Organic orange blob with bite missing

When campaigns needs a commercial bite. We chomp.

Big thinking is nothing without ROI. We deliver both.

Organic purple blob

When you sound like everyone else. We turn your voice on.

We help you find the positioning, the edge that differentiates you - and make it stick.

Blue 3d shape with coloured dots

When it's none of the above. We fuel it further.

Because the spaces between are where creativity shines brightest.

Want to fuel something?