Relaunch and reposition My Adventure Store and drive foot traffic and web visitation to purchase unique holiday adventures.
Insight
Customers wrongly perceived the brand as a camping retailer.
Solution
Change the brand name to My Adventure Travel, rebrand, reposition and relaunch across the Flight Centre network.
Outcomes
22.5%
increased visitation
Brand
successfully repositioned
'a highly professional agency with an outstanding creative department'
"Working with the team at Fuel to determine a new brand identity and direction was fantastic. Their collaborative creative approach kept every stakeholder involved at all times during the process, ensuring an equal ownership of the end result.
"Fuel delivered a comprehensive re-brand strategy, positioning and perfectly executed the initial brief. I would absolutely recommend working with Fuel to anyone looking for a highly professional agency with an outstanding creative department. Thanks for all your efforts on the new and improved My Adventure Travel."
Paddy ScottMarketing ManagerFlight Centre | My Adventure Travel
