Reduce network leakage by providing a one-hour service solution to drive incremental service and repair order revenue and provide the tools and dealer kits to launch nationally.
Customers were leaving the network to have their Nissan serviced elsewhere because of the time and costs associated with purchasing the traditional offer.
We developed the Service Expresso campaign – full flavour, fast - and launched Nissan Express Service, a convenient, quality one-hour service alternative.
exceeded dealer uptake in year-one
Fuel campaign rolled out globally
'Working on both strategy and communications for both our corporate After Sales as well as our franchised dealer needs has been where Fuel’s expertise has really delivered dividends for us ... From corporate and brand communications, to franchised dealer communications, point of sale material, to leading edge selling tools, Fuel has delivered the outcome we need.'