Develop a brand for the Australian-first Sick Pay Guarantee for casual workers in Victoria.
Insight
No one should have to choose between work and their health.
Solution
Everyone has different reasons for needing a sick day or a carer's day; the sick pay guarantee visual language focuses on the people and their needs, showing the worthy nature of the program.
The two sides of the logo represent a choice; the choice to stay home and get better if you’re sick, or the choice to care for a loved one.
