Our latest campaign for Chisholm Institute is getting some industry love!

The refreshed For the better campaign has been featured across B&T, Campaign Brief, AdNews and Mi3, recognising the next chapter of Chisholm's established brand platform and the real student stories at the heart of the creative.

We're delighted to see the work getting attention across the industry. Read the B&T article below for more on the campaign and how we're continuing to build on For the better.

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This article was originally published in B&T on 27 October 2026. ‍

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The Fuel Agency Builds On Chisholm’s ‘For the better’ Platform In New Campaign

Melbourne-based The Fuel Agency has refreshed Chisholm Institute’s ‘For The better’ campaign ahead of the 2027 academic year, bringing the personal experiences of five real students and graduates to the forefront.

Fuel has worked with Chisholm since 2020 and created the original ‘For the better’ brand platform in 2023. The latest campaign builds on that foundation, amplifying Chisholm’s brand through personal stories about what better means to individual students and the impact their education has beyond the classroom.

The campaign explores students’ motivations to study, their learning experiences and the difference they go on to make at work and in their communities. Their stories help prospective students see what better could look like in their own lives while connecting with parents and employers who influence their choices.

“Chisholm is inherently diverse and every student’s journey is individual to them, their story, their ‘better’. We wanted this campaign to reflect real people making real choices – why they chose to study, how Chisholm enabled their goals, and what their impact looks like,” said Chisholm Institute head of marketing and communications Alicia Pridgeon.

The focus on personal experiences creates opportunities for Chisholm to extend the campaign through user-generated content, with more students and graduates sharing their own versions of better.

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